Social Media Conference 2017

Higher Education Social Media Marketing Conference 2017


The conference slides can be downloaded
in our conference download section


The conference will take place on Thursday 26. October 2017 at:
Salzsiedehaus Rheine-Bentlage
Salinenstraße 100-103
48432 Rheine, Germany

8th annual conference for international higher education marketing staff on Thursday, 26th October 2017

YouTube is the second largest search engine on the planet – right after Google! Every single student and prospective student nowadays has a video player in their pocket! This is why we focus on video marketing for our Social Media Conference 2017.

This Year’s Topic is Video Marketing

Reason enough for us to spotlight video marketing in this year’s Social Media Marketing Conference 2017. We will discuss YouTube Marketing to prospective students. There will be talks on live video broadcasting via facebook, YouTube and Instagram as well as experts in multi copter and video drone filming.

Agenda 2017

Reception from 09:30 – 10:00 am at ‘Salzsiedehaus’ Rheine

1. Welcome and Opening: Social Media Marketing 2017 | 10:00 to 10:15
Host: Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)

2. Trends and Instruments in Social Media Marketing | 10:15 to 10:45
Video Marketing • Mobile Websites • Facebook • WhatsApp
Dr. Peter Stegelmann (Managing Director EDU-CON)
Jens Wösten (Bachelor of Information and Communication Technology)

3. Deutsche Bildung – Presentation of Recent Survey Data 10:45 to 11:30
Dorothee Muth (Projekt Management Marketing at Deutsche Bildung) and
Jonas Schlotmann (Projekt Manager at Deutsche Bildung)

They will present their most recent study results of „SchulhofBarometer“ and “CampusBarometer”: What is attracting young people interested in studying and studying abroad in respect to their future plans, their values, hopes and fears?

4. Kay Holland – Flying and Filming professionally with Multicopter Drones  11:30 to 12:00
Kay Holland (Copter Pilot at

Kay will talk about Multicopter Drones and how he thinks they can be used in HiEd-Video-Marketing. He piloted his numerous Multicopter, among other productions, for Tatort and other TV productions.

Lunch Break | 12:00 to 13:00

4. Barcamp – Sessions | 13:00 to 16:30

Session will be up to 10 minutes of input and 20 minutes discussion afterwards – if a group wants to discuss further on, it is possible to discuss for up to 60 minutes – two or three sessions could be parallel. Important: You make the agenda!


Webinars – Dos and Don’ts

Video Testimonials and Student Vlogs


Influence of Political Changes on Higher Education Marketing (Wilder, Trump, Brexit)


5. Summary and Advice | beginning 16:30
Dr. Peter Stegelmann and Dr. Gertrud Hovestadt

In the evening you are invited to join us at the Café Central downtown!



Registration and Fees for the Social Media Conference 2017

The registration fee 2017 is 350€ per person.


If you are a client of EDU-CON Strategic Education Consulting, there is a 100% refund of the registration fee. So a ticket for up to two staff members from your institution is included in your contract.

Still undecided if our Social Media Conference is for you?

If you are not sure if the conference is for you feel free to browse our previous conferences‘ material. The 2017 conference will be our 9th annual conference for higher education professionals. We expect to welcome about 20 different universities from various European countries for the and planned a whole day packed with information and discussions from other institutions and from different companies.

Download Conference Presentation Slides