Social Media Conference 2018

Higher Education Social Media Marketing Conference 2018

9th annual conference for international higher education marketing staff

The conference slides of 2017 can be downloaded
in our conference download section

 The conference will take place on Thursday 15. November 2018 at:
Salzsiedehaus Rheine-Bentlage
Salinenstraße 105
48432 Rheine, Germany

Agenda 2018

The 2018 focus will be „Where to reach your target group? What are the Beacons in a scattered social media world?“

We will discuss new social media and their potential as well as the new VR (virtual reality) and 360 degree video filming possibilities in marketing!


1. Opening: Social Media Marketing 2018 | 10:00 to 10:15

2. Trends and Instruments in Social Media Marketing | 10:15 to 10:30
Dr. Peter Stegelmann (CEO of EDU-CON)
Jens Wösten (Bachelor of Information and Communication Technology)

3. Deutsche Sporthochschule Köln 10:30 to 11:15

Social Media Marketing for Future and Current Students

Matthias Oschwald

4. Deutsche Bildung (Student Funding in Germany)  11:15 to 12:00
Dorothee Muth, Jonas Schlotmann

They will present their most recent study results of „SchulhofBarometer“ and “CampusBarometer”: What is attracting young people interested in studying and studying abroad in respect to their future plans, their values, hopes and fears?

Lunch Break | 12:00 to 13:00

4. Barcamp – Sessions | 13:00 to 16:30

Session will be up to 10 minutes of input and 20 minutes discussion afterwards – if a group wants to discuss further, it is possible to discuss for up to 60 minutes – two or three sessions could be parallel. Important: You make the agenda!

VR – Virtual Reality in Higher Education

Social Media Success Story Exchange

Virtual Reality for you to try!

360° – Campus Tours

5. Summary and Advice | beginning 16:30
Dr. Peter Stegelmann

In the evening you are invited to join us at the Café Central downtown!

Registration and Fees for the Social Media Conference 2018

The registration fee 2018 is 350€ per person.

As a client of EDU-CON there is a 100% refund of the registration fee. That means a ticket for two of your institution’s staff members is included in your booked services.

Register for the Conference


Still undecided if our Social Media Conference is for you?

Don’t worry, there are numerous conferences. We believe that a conference for higher education marketing is a perfect opportunity for all university staff and our regulars proof us right.

However, if you are still not sure if the conference is right for your university’s needs we would like to invite you to browse our previous conferences‘ material.

  • 9th annual conference will be the 9th time we conference for higher education professionals.
  • 20 universities from across Europe
  • Informative and innovative talks packed from EDU-CON
  • Guest speakers showing best practices from Deutsche Bildung or Universities like University of Groningen, University of Southern Denmark, etc.
  • Numerous Barcamp Sessions to top the day of and have lively discussion between all participating parties.
Download Conference Presentation Slides of 2017



previous conference topics

2017 – Stream it. Text it. Fly it. Vlog It – Video Marketing for Higher Education 

2016 – Picture It! Higher Education Marketing in a visual world

2015 – “Native Content Marketing – Social Media Targeting in times of Adblockers.”

2014 – “Associate Degree, Bachelor, Master, Alumni” – Social Media Targeting of Different Student Groups

2013 – University Marketing goes Pocket Size. A precursor of challenges in university marketing due to the rise of smartphones.