Higher Education Social Media Marketing Conference 2018
9th annual conference for international higher education marketing staff
The conference slides of 2017 can be downloaded
in our conference download section
The conference will take place on Thursday 15. November 2018 at:
48432 Rheine, Germany
The 2018 focus will be „Where to reach your target group? What are the Beacons in a scattered social media world?“
We will discuss new social media and their potential as well as the new VR (virtual reality) and 360 degree video filming possibilities in marketing!
1. Opening: Social Media Marketing 2018 | 10:00 to 10:15
2. Trends and Instruments in Social Media Marketing | 10:15 to 10:30
Dr. Peter Stegelmann (CEO of EDU-CON)
Jens Wösten (Bachelor of Information and Communication Technology)
3. Deutsche Sporthochschule Köln | 10:30 to 11:15
Social Media Marketing for Future and Current Students
4. Deutsche Bildung (Student Funding in Germany) | 11:15 to 12:00
Dorothee Muth, Jonas Schlotmann
They will present their most recent study results of „SchulhofBarometer“ and “CampusBarometer”: What is attracting young people interested in studying and studying abroad in respect to their future plans, their values, hopes and fears?
Lunch Break | 12:00 to 13:00
4. Barcamp – Sessions | 13:00 to 16:30
Session will be up to 10 minutes of input and 20 minutes discussion afterwards – if a group wants to discuss further, it is possible to discuss for up to 60 minutes – two or three sessions could be parallel. Important: You make the agenda!
VR – Virtual Reality in Higher Education
Social Media Success Story Exchange
Virtual Reality for you to try!
360° – Campus Tours
5. Summary and Advice | beginning 16:30
Dr. Peter Stegelmann
In the evening you are invited to join us at the Café Central downtown!