Since 2010 we observe the development and changes in how students make their academic choice and how they search information on the web. This close observation and continuous research effort builds the back bone of our higher education marketing! Here you find our annual reports. In 2016 we will present you the results of our 6th consecutive study with special focus on the effects of pictures.
- How and where do students seek information about their academic options?
- Whats criteria influence their decision making the most?
- What sources of information do young adults prefer and trust when making choice for a university?
Every year we prepare a questionnaire to get answer on these questions from the potential students themselves. We question high school and university students that are interested in bachelor or master degree programs or recently started a study.
Report 2015 special focus on mobile website information and Facebook
Report 2014 with heavy differentiation for Bachelor/Master marketing
Report 2013 special focus on App and Mobile marketing
Report 2012 special focus on personal student guidance, emailing and Facebook
Report 2011 special focus on social networks
Report 2010 initial study on academic decision making
Download all study results in one file Download all Reports 201o-2016