Social Media Conference 2015

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Program 2015Social Media Conference 2015

12.11.2015 – 6th Annual Social Media Seminar
“Native Content Marketing – Social Media Targeting in times of Adblockers.”
‘Salzsiedehaus’ Rheine

1. Fifth Follow-Up-Study: Study Choice – Information Search on the Web

 

Focus: Targeting Bachelor and Master Students; Parents‘ Role; Use of Adblockers
Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)
Otto Pompe (Sociologist M. A.)

2. What does this mean for Marketing:

Prospective Students become younger and the importance of parents has grown
New Trends in the Social Media World
Dr. Peter Stegelmann (Managing Director EDU-CON)
Michael Schulte (Bachelor of Design)

New Developements_Social Media 2015

3. Adblocker, Spam filters, ad-blindness – avoiding ads has become the norm

 

“Technical Restrictions” of Social Media Marketing
Jens Wösten (Bachelor of Information and Communication Technology)

AdBlockers 2015

4. Native Content Marketing

Native content marketing: the practice of using content to build trust and engage would-be-future-students.
Strategic Challenges of Student Recruitment in 2015
Dr. Peter Stegelmann (Managing Director EDU-CON)

Native Content Marketing 2015

5. Summary and Advice

Dr. Gertrud Hovestadt (Director EDU-Research & EDU-Institute)
Dr. Peter Stegelmann (Managing Director EDU-CON)