Social Media Conference 2014

See all information and downloads of our Social media conference held on 2014

Program 20142014_Konferenzfoto

06.11.2014 – 5th Annual Social Media Seminar

“Associate Degree, Bachelor, Master, Alumni” – Social Media Targeting of Different Student Groups
‘Salzsiedehaus’ Rheine

1. Fourth Follow-Up-Study: Academic Selection and Information Search on the Web

Focus: Targeting of Different Student Groups
Dr. Gertrud Hovestadt (Director Edu-Research & Edu-Institute)
Otto Pompe (Sociologist M. A.)

2. Strategic Challenges of Student Recruitment in 2014

Dr. Peter Stegelmann (Managing Director EDU-CON)
Verena Grothues (Master of Strategic Communication)
Jens Wösten (Bachelor of Information and Communication Technology)

Strategic Challenges of Student Recruitment in 2014

3. Reaching Alumni: Potential and Range of Facebook, XING and LinkedIN

How to Improve Reputation and Recruit Prospective Students with the Help of Alumni
Philip Dunkhase (Marketing & Communication at the Leuphana University)

Reaching Alumni: Potential and Range of Facebook, XING and LinkedIN 2014

4. Best Practice: Social Media Targeting of Different Student Groups

The University of Groningen as a Best Practice Example
Jessica Winters (Marketing & Communication at the University of Groningen)

Best Practice: Social Media Targeting of Different Student Groups 2014

2014 Konferenz 2

5. Hands-On Content & Social Media Marketing

Time Management & Budgeting

Jens Wösten (Bachelor of Information and Communication Technology)

Time Management & Budgeting 2014

Different Content & Language

Dominique da Silva (Master of Communications and Management)

Excursion: Different Content & Language 2014

Design & Channels

Michael Schulte (Bachelor of Design)
Gina Kunk (Media designer)

Design & Channels 2013

6. Summarizing Strategic Advice and Discussion

Dr. Peter Stegelmann (Managing Director EDU-CON)