Social Media Conference 2013

See all information and downloads of our Social media conference held on 2013

Program 2013

07.11.2013 – 4th Annual Social Media SeminarIMG_8671

“University Marketing Goes Pocket-Size”
How do smart phones change prospective students’ communication behavior?
„Salzsiedehaus“ in Rheine

1. Third Follow-Up-Study: Academic Selection and Information Behavior on the Web

Focus: Young people and Smart Phones
Dr. Gertrud Hovestadt (Director Edu-Research & Edu-Institute)
Otto Pompe (Sociology M.A.)

2. Smart Phones: Strategic Challenges of Student Recruitment

Dr. Peter Stegelmann (Managing Director EDU-CON)
Verena Grothues (Bachelor of Communication Science)

Strategic Challenges of Student Recruitment in 2013

3. Smart Phone Applications from the Perspective of Prospective Students: An International Comparison of University Apps

Verena Grothues (Bachelor of Communication Science)
Gina Kunk (Media designer)
Samantha da Silva (Apprentice Media designer)

International Comparison of University Apps 2013

4. The University of Groningen as an Example for Best Practice

Jessica Winters (International Marketing &
Communication at the University of Groningen)

Best Practice University of Groningen 2013

5. Integrating social media with „location based features“ creating an – for now – ultimate pocket size Smartphone recruitment platform

App 2.0. Best Practice from the University of Southern Denmark
Bo Kristiansen (Social Media and International Marketing and
Recruitment at the University of Southern Denmark)

Best Practice University of Southern Denmark 2013

6. The Mobile Format “10 by 6”: Guidelines for App-Development

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Know-How: Communication

Dominique da Silva (Master of Communications and Management)

Know How: Communication 2013

Know-How: Techniques

Jens Wösten (Bachelor Information and Communication Technology)

Know How: Techniques – App Store Optimization 2013

Know-How: Design

Michael Schulte (Bachelor of Arts Design)

Know How: Design & Mobile Devices 2013

7. Final Part

Summary, Interactive Discussion and Outlook

Dr. Peter Stegelmann (Managing Director EDU-CON)