Social Media Conference 2010

See all information and downloads of our Social media conference held on 2010

Program 2010

2nd Annual Social Media Seminar

What is Social Media Marketing?

1. “Academic selection and information behavior on the web“–presentation of the EDU-CON-study 2010

Dr. Gertrud Hovestadt (Director EDU-Research)
Otto Pompe (Sociologist M.A.)
Pia Niehues (Bachelor of Communication Science)
Kristina Jäger (Cand. Bachelor of Arts)

The generation of „digital natives“ as a target group
Interactive: How digital are you?

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Results of the EDU-CON-Study 2010

2. Strategies in Higher Educational Marketing

Design and the Social Web

Michael Schulte (Bachelor of Design)

Social Media Design in 2010

Technology and the Social Web

Jens Wösten (Computer Engineer)

Technical Aspects in 2010

Instruments for Higher Educational Marketing
Challenges and approaches to solutions for Student Recruitment

Dr. Peter Stegelmann (Managing Director EDU-CON)
Gina Kunk (Trainee Media Design)

Stategies in Higher Educational Marketing 2010

3. Workshops on HIGHER EDUCATION MARKETING

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Group 1: Design and technology of Higher Educational
Marketing on the Social Web

Group 2: Instruments for Higher Educational Marketing
on the Social Web

Group discussion and presentation of results

4. Final part: Outlook for Higher Educational MarkEting

Dr. Peter Stegelmann (Managing Director EDU-CON)