Decision to study is made earlier in life. Less difference betw. University and University of Applied Sciences

Decision to study is made earlier in life. Less difference betw. University and University of Applied Sciences

Category : Allgemein

The results of our fifth Social Media Study published by dpa (German Press Agency) have severe consequences for the recruitment of students.

  1. Decisions as to what to study is made earlier. On average youths are 1.5 years younger compared to two years ago. With this parents’ influence on educational choices has grown.
  2. Students choose a program first. The difference between University of Applied Sciences and University becomes less and less important to students.
  3. The new generation of prospective Bachelor students essentially orients itself through pictures and videos. Those looking for a Master’s program are considerably more interested in details and exact information.
  4. Students do understand university websites better than in the past.Reports can be downloaded here. Our research-team analysed how differently Bachelor and Master students decide what is important to them.