Decision to study is made earlier in life. Less difference betw. University and University of Applied Sciences
Category : Allgemein
The results of our fifth Social Media Study published by dpa (German Press Agency) have severe consequences for the recruitment of students.
- Decisions as to what to study is made earlier. On average youths are 1.5 years younger compared to two years ago. With this parents’ influence on educational choices has grown.
- Students choose a program first. The difference between University of Applied Sciences and University becomes less and less important to students.
- The new generation of prospective Bachelor students essentially orients itself through pictures and videos. Those looking for a Master’s program are considerably more interested in details and exact information.
- Students do understand university websites better than in the past.Reports can be downloaded here. Our research-team analysed how differently Bachelor and Master students decide what is important to them.